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10 Tips for Your Nonprofit’s Blog

Nonprofit blogs have increasingly become a popular communication tool, and for good reason!  There are plenty of advantages and reasons why you should start a blog for your nonprofit, and we want to help guide you through this! 

We will also, of course, give our best tips and tricks to achieve a great blog for your nonprofit. 

In this article, we will cover these points:

Why Create a Blog for Your Nonprofit?

Nonprofits are above all people gathered together around projects, missions, and passion. Nonprofits also consist of photos, stories, achievements, and more. Shouldn’t they be shared?

A blog is the ideal way to share them, and is also a great way to gain visibility for your organization. Show everyone what you are all about!

Some main advantages:

  • By reading your blog, your volunteers will be able to relive moments spent together within your nonprofit and see, firsthand, the value of their efforts.
  • Potential articles highlighting those who have benefited from your nonprofit will allow current and potential donors to see the impact of a donation to your organization. 
  • Share your knowledge about your sector with others, and in turn increase the online visibility of your organization.

A blog is also a great resource to establish a dialogue with your audience. By enabling a comments section, you can engage in online conversations with your readers and get a deeper understanding of who they are and their thoughts about your organization.

In addition to improved communication with your community, a nonprofit blog is also a very effective way to gain online visibility.

nonprofit-blog-contentFred is ready to enjoy the benefits
of creating a blog for his nonprofit!

By creating quality content that is unique to your organization (stories, photo galleries, events) search engines will start to recognize your blog. Your articles make your site more engaging for users, which in turn makes your site more interesting for search engines, creating a ‘happy’ search engine.

A happy search engine will result in a better ranking, which then leads to more people clicking on your site! Think of it like this: Happy user → happy search engine → improved visibility. It is a win-win situation!

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Why Do I Need a Blog if I Already Use Social Media?

This is a valid question, so let’s answer it!

If you have, for example, a Facebook page, it is likely that you are regularly posting photos, videos, events, news, etc. to keep your community updated. So why do this again on a blog?

Firstly, social media platforms like Facebook are generally not well suited for long content. Short, to-the-point publications work much better.

In addition, you probably have quite a bit of information to post on Facebook. Things like events you are planning, opening of membership registration, a call for donations, etc. 

While these posts are important, they do not tell the story of daily life at your nonprofit. Posting articles or stories that would normally go on a blog, with everything else on your Facebook page, leads to the possibility of them getting lost in the mix.

Let’s say someone viewing your Facebook page wants to get a better idea of the history of your nonprofit, and see examples of your achievements. They will have to do quite a bit of scrolling and searching if all of this information is posted in one place. 

A blog is a great way to show a clear timeline of your nonprofit, and give a reader a better idea of what your organization is all about. 

Lastly, it is not necessary to be registered on any social media platform to access your blog, a simple internet connection is enough!

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10 Tips for Your Nonprofit’s Blog

Now that we have gone over the why, let’s get into the how. We have collected our top 10 tips for your nonprofit’s blog, and they are as follows: 

  1. Relatability is key. This is the essence of blogging! Try to keep your tone relatable and comfortable to create an enjoyable experience for your readers. 
  2. Be transparent. Do not hesitate to clearly explain the purpose of your blog! This will have the double advantage of inspiring confidence in the reader, and allowing them to decide if your blog is what they are looking for. 
  3. Yes to inspiration, no to plagiarism. If you reference an article, journal, site, etc., don't forget to put it in quotation marks and to always quote your sources.
  4. Always use spell check! You do not need to be the next Shakespeare to have a blog, but always double check your work. Spelling and grammar mistakes can make your blog look unprofessional. 
  5. Determine your primary audience. Do you want to talk to your members, donors or volunteers? This will help guide the editorial line of your blog.
  6. Be consistent. Keeping a blog requires planning and upkeep! Decide on a posting frequency (once a week, twice a month, etc.) and stick to it. 
  7. Ask for help. Involving other people within your organization to write articles, brainstorm ideas, and any other contribution is a great way to keep your blog fresh, and not to mention, help divvy up the workload. 
  8. Keep online visibility in mind. Try to use keywords in your articles to become more recognizable for search engines. For example, if you are writing an article about how best to plan an event for a nonprofit, try including the term ‘nonprofit events’. Hubspot wrote this article to help you get a better understanding of keywords! 
  9. Spruce up your articles with photos and images. We recommend that you add photos to your articles to help break up your text and add a visual aspect to your blog. It is always nice to put a face to the name, so to speak! Just remember, always ask permission. 
  10. Spread the word! Once your article is published, let your audience know by sending an email, sharing on social media, etc. 

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How to Create a Nonprofit Blog

If you are deciding to take the leap and create a blog for your nonprofit, congratulations! There are two main ways to go about starting your blog. 

You can either use an existing blog platform, or have it be a part of your nonprofit’s website. 

Blogging platforms make it very easy to create, edit, and publish your articles, and most of them are free! Sites like Wordpress, Medium, Tumblr, and SquareSpace are good examples. 

The advantage of using a platform is that it requires very little tech skills on your end. These platforms make it simple and easy to create beautiful blog articles. 

The popularity of the platform you are using gives you access to their audience, who you can easily appeal to using keywords that relate to your content. This allows for the possibility of your articles being suggested to readers looking for similar content.

The downfalls of these free platforms are that you do not have your own domain name and your content exists on a site that is not your own. Customization of your blog is also more limited. 

The alternative is to create your blog on your nonprofit’s website.

While this may require some tech skills and a bit more work on designing your pages, you have much more creative freedom to reflect the image of your nonprofit. 

Plus, having a blog on your website helps make your content more visible on search engines!

With AssoConnect, you can have the best of both worlds. Our platform allows you to host your blog on your website without making any creative sacrifices. Not to mention everything is under your own domain name!

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Examples of Nonprofit Blogs

The first step is sometimes the hardest, so don’t hesitate to look around for some inspiration! Here you can find an article listing some top nonprofit blogs to help you get started.

No blog is the same, so don’t be afraid to go in your own direction! The best blogs are ones that are a clear reflection of an organization and its values. 

We gathered a couple of examples to give you an idea of what nonprofit blogs look like: 

Amnesty International USA

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Power to Decide

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Polaris Project

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While these are great examples, they are pretty big nonprofits. If your organization is on a different scale, have a look at other nonprofits in your community for inspiration! Poke around their websites to see if they have a well-kept blog and start to feel inspired!

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We believe a nonprofit blog is a strong communication tool and we hope you think so too! 

Creating a nonprofit blog is simple, fast, and easy with AssoConnect! Try it free for 30 days.

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